Amouage Purpose 50 Decant | 2ml 5ml 10ml
50% concentration. Ancient frankincense. A connection to the earth itself.
Purpose 50 is Amouage at its most serious. An Exceptional Extrait dosed at an astonishing 50% concentration, Purpose 50 takes the beloved Purpose Eau de Parfum and pushes it deeper — into the base, into the earth, into something that feels almost spiritual.
The opening is immediate and clarifying: frankincense, bergamot, pimento berry, and pink pepper arrive with the confidence of something that doesn't need to announce itself. The heart — sandalwood, papyrus, vetiver, and rose — creates a dry, mineral, almost desert-like atmosphere. Then the base opens up and everything softens: akigalawood, suede, vanilla, and saffron adding a warmth that smooths the frankincense without diminishing it. The result is one of the most complex, deeply moving fragrances in the Amouage catalog.
People who wear this tend to call it their top Amouage. Some call it their top fragrance. Full stop. Try the 5ml — but understand that it rewards patience. Give it an hour on your skin.
Scent Profile: Frankincense · Sandalwood · Vetiver · Vanilla · Sacred Earth
Top Notes: Frankincense, Pimento, Pink Pepper, Bergamot
Heart Notes: Sandalwood, Vetiver, Papyrus, Rose
Base Notes: Akigalawood, Suede, Vanilla, Saffron, Mystikal
Longevity: Eternal — 12–18 hours | Projection: Above average for 8+ hours
Best For: Fall and winter, evenings, those who love incense, statement collectors
Season: Fall / Winter
50% oil concentration | Exceptional Extraits Collection | Amouage
100% authentic, hand-decanted from authenticated Amouage stock
Free shipping on orders over $50 | Ships within 1–2 business days
2mL — About 15 sprays. Perfect for a first impression, 2-3 full wearings.
5mL — About 60 sprays. Our most popular. 2-3 weeks of daily wear.
10mL — About 120 sprays. A full month or more of daily wear.
Orders ship within 1-2 business days from Portland, OR. Free shipping on orders over $50. Standard delivery takes 3-5 business days.
Every fragrance in our vault is sourced from authorized retailers and department stores. We never source from grey market distributors. What you receive is 100% genuine.
